The 3-Step Program to Monitoring Social Media
Google+, Twitter and Facebook feeds can blow up quick. How do you sift through the mountain of information and zero in on reviews and stories related to your firm?
The best way to accomplish this is to setup lists. Most social media platforms will let you divide your notifications and circles into lists. Follow these three steps when setting up your lists:
- Red Alert: configure a “mention alert.” It’s a huge deal if a customer mentions you on social media; you don’t want to miss it! Setup your accounts to alert you if and when you’re mentioned so that you can view the comment. Whenever possible, shoot back a reply, even if it’s as simple as, “Thank you!”
- Yellow Alert: browse certain activity feeds. This list will include anyone who talks about you. When you have five to ten minutes, browse the activity feed for the list just to see the top discussions trending about your business. These are feeds you aren’t worried about missing, but you want review just to have a clue about what’s being said.
- Low Alert: the posts you can afford to miss. In truth, no social media post about you is worth missing, but the third list will be the conversations you aren’t worried about seeing until your schedule allows. A good example of who to include on this list are prospective leads; you want to know if and when they talk about you, but they aren’t an immediate priority in comparison to established chatterers.
The trick to monitoring social media on a busy accounting executive’s schedule is filtering. Social media lists and notifications take minutes to setup and will cater to keeping up with your media when you only have five minutes to check in between meetings.
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